February’s Book of the Month: "The Generosity Factor"

caregiver support for aging parents

February is the month of love and giving, which is why our book of the month is “The Generosity Factor” by Ken Blanchard and S. Truett Cathy.

“The Generosity Factor” is a modern day parable that tells the tale of the Broker (a young man climbing the corporate ladder) and the Executive (CEO of a large, successful company.) The Executive’s greatest joy is giving to others; he turns the Broker’s perspective inside out during a powerful meeting in which the Executive explains his values. “The Generosity Factor” is his way to give time, talent, treasure, and touch to those who could use a helping hand. This heartwarming book is sure to open your eyes and heart and cause you to reevaluate your definition of success.