Marketing to Boomers is Not What You Think

caregiver support for aging parents

If you’ve ever stood in line behind a group of baby boomers at a variety of shops and malls, you may have been amazed at the number of phones that get scanned at the checkout for coupons.

Baby boomers are mobile in a big way, and smart companies are reaching out to the baby boomer market via SMS messages and mobile websites.

Each year, 8,000 baby boomers turn 65 years old. And for every 65 year old, there are tons of products designed to appeal especially to them.