Boomers are often credited with making 50 the new 30, but with more than half of this generation now over 60, they
Tag: baby boomers
Marketing to Boomers is Not What You Think
If you’ve ever stood in line behind a group of baby boomers at a variety of shops and malls, you may have been amazed at the number of phones that get scanned at the checkout for coupons. Baby boomers are mobile in a big way, and smart companies are reaching out to the baby boomer… Continue reading Marketing to Boomers is Not What You Think