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Senior Independence

60 Is The New 50: Christie Brinkley Shatters the 60-Something Stereotype

Boomers are often credited with making 50 the new 30, but with more than half of this generation now over 60, they

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Financial and Legal Matters and Seniors Senior Fraud and Scams

Marketing to Boomers is Not What You Think

If you’ve ever stood in line behind a group of baby boomers at a variety of shops and malls, you may have been amazed at the number of phones that get scanned at the checkout for coupons.

Baby boomers are mobile in a big way, and smart companies are reaching out to the baby boomer market via SMS messages and mobile websites.

Each year, 8,000 baby boomers turn 65 years old. And for every 65 year old, there are tons of products designed to appeal especially to them.